The people behind our social media campaigning: Why we care!

You may have noticed the sudden increase in Facebook posts and social media campaigning that have recently increased, as the event gets closer.

You also may or may not know that Joe is the course leader of Digital Marketing MSc at Liverpool John Moores University. He is currently teaching us for our campaign management module. This module requires us to carry out a digital campaign for an organisation or company. In this case we were given the opportunity to help Joe and the team out with their social media campaign for their charity cycle ride from Malin to Mizen in June, and we jumped at the chance to get involved, especially as we can help such an important cause as Marie Curie.

So who are we?

We are a team of students studying at Liverpool John Moores University made up of Alex Ferguson, Chelsey Gaston, Steve Malone, Thomas Jennings and Daisy Woodward-Smith, carrying out a masters in Digital Marketing, and might we add are very much enjoying the course!

Why we want to help?

We all have varied different experience of digital marketing so this opportunity is really valuable to us and we are very excited that Joe has let us get involved with this. Of course this is not the only reason we wanted to get involved. One of the main reasons is because of the fantastic charity Marie Curie of whom the team are doing it in aid of.  Some of us have our own personal experiences of friends or family that have had terminal illnesses so we know that the work Marie Curie continue to do is vital for the patients and family of those who need there care and support.

We are really enjoying helping Joe and the team and are very grateful to them for allowing us to get involved. We especially had fun few weeks back helping out at the fundraiser at O’Neil’s pub on Grand National weekend. Was great to see so much support for a great cause.

We hope you are enjoying the content we are posting on the Facebook page. In the meantime if you aren’t already why not follow the other social media channels for more great content and updates!

Why not donate now while you’re here? 😀

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Happy Following!



Ride Etiquette


When on a long bicycle ride across a country it is important to understand the ride etiquette to help it go as smoothly as possible.

The cyclists will come with a variety of different levels of ability and motivations. With the different shapes sizes and fitness levels it’s important to get the strongest cyclists in front and for everyone else to fall in line. The front cyclist has to do the most work and also acts a windbreaker for the rest of the team

Only one person needs to call out any potential obstacles or road signs. This should obviously be someone at the front of the group. You don’t need 12 people screaming the same thing at the top of their lungs

Most information that needs to be relayed to other cyclists can be done by using hand signals and gestures

Never allow more than 6 inches between your front wheel and the rear wheel of the person in front of you

Having said that do not try and double wheel, keep some distance between your front wheel and the rear wheel of the person in front of you. Your front wheel and the rear wheel of the person in front of you should not overlap. Wheel overlap is just to give cyclists room when changing speeds to prevent crashes.

Try to keep no more than two people side by side

Constant communication, if you are about to pass another rider inform them of your intention to do so. Group cycles to raise money for charity are not races. A little competition can help motivate cyclists but remember this isn’t the tour de france.

There is such a thing called a sniff stream, if you’re behind someone in their sniff stream then trust us it’s in your benefit to let them know.

When people are struggling offer encouragement not judgement

There may be times in cycle where you are leading and you’re getting tired and need to drop back. In this situation you need to do what is called peeling off. To peel off you need to check briefly that there isn’t someone overlapping your back wheel, then both riders slowly and gradually move to the outside and let the group come through the middle. Do not suddenly veer off to the side; peel off in a steady and controlled manner.

If someone peels off infront of you then it is important that you run through the middle. It doesn’t matter if you’re tied too or not. It is too late for you not to pull through the middle. Once you are in second wheel you must pull through the front.

You can’t have gaps in a ride if you see a gap gradually fill it in. Do not race to it and slam the brakes to fill it.

If someone changes speed to slow down you don’t need to slam on your own breaks. Just adjust your speed accordingly using the aforementioned wheel overlap as your wiggle room.
When you have finished the cycle, you will more than likely be overwhelmed by emotion. Just let it happen. You can cry if you want to. It’s expected and ok.


Please, our targeted amount is getting closer. Donate here

Grand National Fundraiser

As you would probably already know by now, Joe McGrath, Peter Mimnagh, Damien Nolan, Fred Cleary and Gerry Lilley are all cycling the length of Ireland on behalf of the charity Marie Curie, dedicating the ride to the friends we have lost over the past two years to cancer and also the carers who supported them. As we are very friendly with the owner of O’Neill’s bar in Liverpool, a bucket charity collection was arranged to take place from Thursday 6th of April until Saturday the 8th of April. Joe decided to do this on the dates that corresponded with the Grand National event at Aintree (north Liverpool).

The event was a huge success; over the three days the team managed to collect an impressive £2033 as well as 48 euros, from what I’m guessing was from hydrated Irish folk. I was only there on the Saturday night, but from my experience the people involved (customers, door men, pub associates) were all fantastic. They were not once rude, and what was nice was how apologetic people were when they didn’t have the change in order to donate. The people who did donate were brilliant, often sharing how they have been positively affected/effected by Marie Curie and how we were fighting for a noble cause. This made me feel great. The customers of the pub made the night even more memorable; you had people dressed in ball room like clothing, and then, 5 minutes later, in walks Elsa (from Frozen), holding hands with a wannabee James bond. It was a brilliant night, with no trouble and lots of fun vibes; I would like to thank all the customers and associates of O’Neil’s for that.  I would also like to thank the rest of my marketing team for helping to collect and raise awareness for this event, the charity and the people effected. A special thanks must go to Joe McGrath for organising the whole event and charity collection (check out his just giving page for his story and Damo, who came down and collected on his birthday! To be fair I think he was enjoying himself more than he would have done anywhere else, judging by his constant singing and surprisingly trendy dance moves, all with a bucket in his hand. Honourable thankyou’s also go to Heather Bartley for her fundraising assistance and Eamonn Lavin (owner of O’Neill’s) for facilitating this fundraising event.

Raising £2033 in 3 nights from a bucket collection at a small pub in Liverpool just shows how some spare change, with a combination of smaller and slightly larger donations can go such a long way in raising substantial donations for such a great cause that will make such a significant difference in people’s lives.

Donate here



















Why Marie Curie?

Why Marie Curie you may ask? Well this blog is here to tell you a bit about why we are taking on the challenge second time running of cycling 427 miles from Malin to Mizen from June 10th-17th.


About Marie Curie

Marie Curie carries out incredible work up and down the UK. They provide vital care and support to more than 50,000 people living with a terminal illness and their families each year.

We decided to support Marie Curie because they focus on the much needed care and support to people who are affected by terminal illness. This isn’t an easy challenge but to know that we are raising money that can help support people through a difficult time, that will make a difference really does means a lot to us and gives us the motivation to take on this challenge. It also is something close to our hearts as sadly a close friend and colleague who worked at Liverpool John Moores University lost their battle with cancer back in 2014, this gives us a particular incentive to complete this challenge and is what originally inspired us to complete the ride back in 2015.

The money you donate will go towards the important emotional support and hands-on care nurses provide in people’s homes across the country. The money also supports the Marie Curie hospices which provide around the clock care in a welcoming environment to people who are living their final days. They have nine hospices throughout the UK and helped over 8,000 people last year, which is incredible!

How you can help?

We are asking people to support us in this challenge by donating as much or as little as you can spare. We raised £2,700 in 2015 and are hoping to more than triple this amount this time round and have set a team target of £10,000!

To donate please visit our Just Giving Page here or alternatively you can donate £10 via text with the word ‘MLMZ88’ to 70070. It really is that easy! Then why not share our Just Giving page on your social media and help spread the word.

How your money can help?

  • £20 can provide one hour of Marie Curie nursing in a patient’s home.
  • £70 can provide two slide sheets, used by Marie Curie nurses to move people with a terminal illness safely in bed.
  • £180 can provide a Marie Curie nurses’ overnight nine-hour shift in a patients home.
  • £260 can provide two day therapy sessions for a patients at a Marie Curie Hospice.
  • £435 pays for someone with a terminal illness to stay in a Marie Curie hospice for 24 hours, so they can receive the hands-on care then need in their final days.

In the meantime we hope our blog updates and social media presence will keep you entertained and give you an insight into how we are all getting on with the training.
We would also like to say a big THANK YOU to everyone who has donated and supported us so far!

How to get the best out of your cycling efforts

Cycling can be tough, especially long training rides, however, with our simple guide we aim to equip even the least experienced of cyclists ready for the big ride!

As some people may already be aware… NUTRITION IS KEY!

An optimal diet is a crucial requisite for success.

First of all… Don’t over-indulge on those calories! Although because you have started to cycle you need to consume more calories, depending on the distance you are cycling, try not to consume more than you need to avoid feeling sluggish. A great way to estimate your additional calorie intake is to multiply the distance travelled in miles by 40-50 calories!

To provide sufficient fuel, foods should be predominantly high in carbohydrates! For a ride under three hours, a high carbohydrate meal the evening before, followed by a high carbohydrate breakfast, will be sufficient to start the ride!

Carbohydrates in the form of pasta, potatoes or rice are really beneficial, but remember not to overload!

Also avoid heavy and hard to digest foods such as red meat, but instead opt for lighter proteins such as chicken, fish or plenty of vegetables rich in protein.

Top tip: steer clear of highly spiced foods

Recipe of the week!  Taken from the British Cycling Federation: Link

Remember, your active body will also need a few extra helpings of certain nutrients in the form of vitamins and minerals to keep you strong on the bike.

Although food choices are key, some of the ones you need most can be hard to get through diet alone, so supplements are a great way to maintain strength!

Vitamin D is a key player in building bones, making and maintaining muscle, and revving metabolism. Fatty fish like salmon, tuna, and mackerel are great sources of vitamin D. However, too much vitamin D can produce negative side effects, so we recommend you stay on the safe side by supplementing with doses ranging between 1000 and 5000 IU of vitamin D3 per day.

Equally, only about 10 to 20 percent of adults get their recommended 9 servings of fruits and veggies every day – which is where the Vitamin C is. If you lack in this department, we recommend safely taking Vitamin C supplements, 500mg a day is plenty!

Vitamin E is also essential for cyclists. This antioxidant vitamin protects your cells, especially those in your muscles and lungs, which take a beating during intense cycling efforts, and appears to improve lung health as well as breathing capacity at altitude. We recommend eating a handful or two of almonds every day, as about 25 of these nuts delivers more than a third of your daily requirement. Drizzling olive oil on your vegetables, salads and grain dishes, as well as eating eggs, spinach and fortified cereals will help you get the rest! Adults need about 15mg per day.

Lastly, WATER IS KING. Make sure to stay hydrated and at a minimum drink 2-3 litres of fluids a day, whether you’re riding or not. There are plenty of handy tips on how to correctly monitor you’re hydration levels using certain techniques. The British Cycling Federation have all the information that can help, so check it out!

More importantly, with Easter coming up… We have good news for all you cyclists out there!


This is not a joke!

Consumption of a cocoa may help to lower blood pressure, boost blood flow to the muscles and lessen the demands placed on the heart during exercise.

Cocoa contains a range of nutrients that may benefit your performance, including B vitamins, calcium and magnesium, amino acids and a number of other antioxidants. Cocoa also contains caffeine, which is known to improve cycling performance, in part due to a stimulation of fatty acid mobilisation and sparing the body’s limited carbohydrate stores!

You can thank us later!

Here we go!

So here we go again! Each year we cycle from Malin to Mizen in an effort to raise money for Marie Curie! I can tell you now, it doesn’t get any easier each year!

With the aid of a few friends we decided this year to up our social media ante with blog posts, videos and constant updates to keep our amazing donors informed with our progress throughout the training, right up to the big day!

Sit back and come on the adventure with the team! Catch updates from here, our website and each of our social media spaces (Links above).

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